Romantically an Infographic

People who complain about Valentine’s Day are people I don’t really get – there’s chocolate, happy people, and it doesn’t need to focus really on romantic love. It’s aimed towards of the love of all, which is why I fancy myself a fan of the holiday. So, when assigned to work on an infographic about Valentine’s Day, I was excited. It seemed really cute and fun.

When constructing an infographic, the most important thing is honestly the coordination of colors. You just can’t have too much mauve – mauve, while a beautiful color and the new chic for Valentine’s day, was the biggest struggle of the infographic.

It was just so difficult to coordinate colors around the mauve. Do I throw in some coral? Why not. Maroon? The perfect augment – but honestly, the monotony of color was the most difficult thing to overcome with the infographic.

All infographics are relevant within context – they all provide information, and whether or not you buy into Valentine’s day, I feel like the narrative of the infographic that me and my partner, Kate, created made sense.

We both worked on our own version, but offered feedback on each other’s infographic and used the same information – in my opinion, an optimal work environment – we both were able to collaborate, but also be self-starters who can craft and create something within our own vision.

The information displayed on our infographic came from two sources – it came from our own research (we did a survey around the SURC and collected some pretty predicted data – people typically aren’t huge fans of valentine’s day on college campuses, nobody is spending a ton of money on it and a lot of guys in relationships aren’t too jazzed about the approaching holiday).

We also sourced some other information from Fundivo, out some other information from Fundivo. Mostly how we spend way too much on Valentine’s Day as Americans. Billions of dollars.

As for the flow of the infographic, I feel like it worked best if we presented factual information – we talked about the statistics we’d curated as well as national statistics, and then turned it into an advantage (if not overtly) for the client we were working for – by offering solutions that were possible in the context of Ellensburg, catering it to the CWU community, as well as making sure it didn’t look like overt advertising.

The pull of infographics is their shareability, and having to make sure that what you’re sharing doesn’t look to ad-like is a big deal.

I feel like introducing price ranges and add-ons to the price ranges was the best idea I had with the whole process – introducing small date ideas that could be expanded through ten or so dollars I think was super cute, and then having it lead to, overall, the actual small piece of advertising embedded, I was super proud of.

Basically – infographics are fun, and a challenge for my right brain and essentially color palette and color scheme fun in a document. If there’s too much mauve, sorry, I don’t mauvepologize on color choice. It was a natural fit.


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