Grocery Aspirations

You can tell a lot from what someone buys at a grocery store. Try it. Next time you’re standing in line behind someone at Fred Meyer, because self check-out would be much more cumbersome process, take a glance at the groceries on their section of the conveyor belt. It gives you a really interesting insight…

The PR of Getting Sick

I don’t know if this is just me, but I grew up with the public perception of the kid with the sinus infection as weird. In the 3rd grade, I had a friend who was tall, fair, and freckled: she liked the things lots of young elementary schoolers liked; she had a collection of Polly…

Drama in a launch: It’s Quite Tati

I’m way too into the beauty community on Youtube. You have the active investment in what someone’s “dumb” opinion is going to be on makeup; there’ll be fights between different bloggers; there’s going to be some questions about conscious consumption. But there’s just something about finding out the personalities and niche of each channel that…

Coffee Shop Music: It… Has to be a branding thing, right? RIGHT?

There are three songs I will forever associate with coffee shops in the Pacific Northwest, the unofficial coffee capital of the US. Those songs are “Home” by Edward Sharpe and the Magnetic Zeros, Of Monster’s and Men “Little Talks” and “Gotta Keep Your Head Up” by Andy Grammar. I swear, any coffee shop I’ve spent…

A Case Study: On Me.

This is a curveball from my usual public-relations posts; and I want to acknowledge myself for one second for finally figuring out my own predictability. As you grow, and as you get older, you kind of start to actually figure yourself out. Your actions don’t really start to become unexpected to yourself; you develop a…

Canada’s brand: Moving on after a loss of Olympic gold in signature sports.

There’s no denying it: the North American continent has representatives of strong national branding: and as we’ve learned through hundreds of examples (even recently, enrollment of international students has gone down in the US due to an unfriendly attitude of a particular, tweeting, elected official), soft power can be an asset to a country. And…

Economic Development Isn’t About Throwing Money At A Problem

Economic Development can take all forms – and in the case of small-business owners, having a supportive network that is inclusive and thoughtful is one of the key forms in what’s happening. Making sure that there’s economic development isn’t just about the idea of investing money, but it’s also about the idea of investing time…

Life Imitates Art: Wolf Cola & Fight Milk

Representation matters – we’ve learned this through tons of studies; social movements, and the like. It’s better to have a comprehensive look at what a population looks like, and have it be accurate; than not. Whether it has to do with race, gender, sexual orientation, or age; being represented in the media platforms you hold…

Startups in the suburbs

Small business development is an instrumental part of any community – but not because the idea of small business is something being “held onto”, but rather because small business is the future of developing living-wage jobs, particularly in suburban areas. The focus on small business is primarily about community development – in a time where…

Thrifting in Public Relations

My wardrobe consists of three primary food groups: thrift finds, discount store scores, and hoop earrings. I’ve realized I have a gift of finding the obscure in the obvious when shopping. Example: my current “fit” is the Guess jeans (scored from their outlet for $30); a striped blouse with trumpet sleeves that was abandoned at…

Youtube & Internal Turmoil

Youtube is one of the most turbulent social media platforms: while known for it’s composite of successful stars, but also pocked by scandals – particularly when it comes to labeling things as ‘unfriendly’ towards advertisers. While some of these things are valid – small amounts of nudity, incredibly gory content, can be understood as content…